For nail & beauty · South Wimbledon
Websites for nail salons in South Wimbledon
Merton High Street has more nail bars per hundred metres than almost anywhere in south London. Nearly all of them run on Instagram and a phone. The one with a booking page takes the evening bookings the others never hear about.
Instagram is not enough on its own
Your Instagram is doing real work — it shows the sets, it proves the quality, it keeps regulars coming back. What it does not do is appear when someone types “BIAB near me” at eleven at night, and it does not hold a price list anyone can read in three seconds.
It also is not yours. Reach changes, accounts get locked, and one algorithm shift takes your shop window with it. A site is the piece you own, and the place the Instagram sends people once they are interested.
Keep the Instagram. Add the page that takes the booking while you are doing someone's infills.
What a nail salon loses without a site
The price list problem
BIAB, acrylic, gel, infills, removal, nail art — six prices and a set of add-ons that nobody can hold in their head. Published clearly, it removes the most common pre-booking DM.
The DM backlog
Answering bookings by DM means doing it between clients, badly, and losing the ones who messaged three salons at once.
The evening search
Peak booking intent for beauty is late evening. Instagram reaches followers; search reaches everyone else.
The cash-only surprise
Several salons around here are cash-only and reviews punish them for it. Saying so upfront turns a bad review into a non-issue.
What I build for a nail salon
A price list that reads fast
Every service and add-on, with durations, so the customer knows what a two-hour slot means.
Booking that fills gaps
A calendar with your real availability, deposits to protect the Saturday slots, and reminders.
A portfolio that loads
Your own sets, compressed properly, so the page is fast on a phone with two bars of signal.
Instagram in the right place
Feed embedded, account linked, so the two work together rather than competing.
What it costs
£390 for the one-page version, £690 for the full site with a gallery and a contact form, £1,190 if you want real online booking with deposits. Fixed, one-off, no subscription — and you own it.
Areas covered
- South Wimbledon
- Merton High Street
- Colliers Wood
- Wimbledon
- Morden
- Mitcham
- Tooting
- Merton Abbey
- Wimbledon Park
- Earlsfield
Questions from nail techs
How much does a nail salon website cost?
£390 for one page with your price list, hours and booking link. £690 for a full site with a portfolio. £1,190 for real online booking with deposits and reminders. One-off, no subscription, yours to keep.
Can I keep taking bookings through Instagram too?
Yes, and most salons do. The site catches search traffic and holds the price list; Instagram keeps regulars engaged. The booking page just gives both somewhere to land.
Will it show my Instagram feed?
If you want. The feed embeds so the site always looks current without you updating it — which is the usual reason salon websites go stale.
Can you handle deposits?
Yes, with the booking tier. For a salon where a no-show costs you a two-hour slot, deposits typically pay for the whole site within months.
I'm a solo tech, not a salon. Is this overkill?
No — solo techs benefit most. You have no receptionist, so every DM answered between clients is time you are not paid for. A booking page is effectively a receptionist for a one-off fee.
Want a mock-up of your page?
Send me your Instagram handle. I will put together what your booking page would look like, using your own sets, before you decide anything.
Email me